Before They Were Stars: Hailee Steinfeld in a K-Mart “Blingatude” Commercial

“Oscar Nominees Week” continues on “Before They Were Stars” with a first-time Oscar nominee, Hailee Steinfeld, who virtually came out of nowhere last year to deliver a terrific performance in True Grit. Her list of previous credits are few and far between, but she does have a K-Mart commercial from 2009 on her resume that I’m sure she’d like to forget. Hailee was given the unenviable task of trying to turn “blingatude” into the next big pop culture expression, but everyone pretty much just laughed at the stupidity of the whole thing. Who would ever predicted this annoying teenage girl would be an Academy Award nominee just over a year later? I wonder how much blingatude Rooster Cogburn had…

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