It may be pretty creepy, but I actually think that this is a terrific bit of internet marketing. I especially like how the Skittle that you put your finger on flashes “PUT IT BACK” throughout the whole thing, just in case. Skittles is known for coming out with strange yet entertaining ads, and frankly, I think these “interactive” ads are their best yet. This one makes me feel like a superhero:
One more strange “Touch the Rainbow” ad awaits you under the cut!