The viral marketing campaign for The Amazing Spider-Man is underway, and the first of many clips from the film has appeared online. Last time I wrote about The Amazing Spider-Man, I was just about ready to change my tune on the movie. The most recent trailer looked decent, and I had actually begun to think that the film’s marketing division was just doing a crummy job of selling it. But no, now that I’ve seen this clip, I’m back to thinking the movie looks stale and uninteresting to an extreme. Here, Peter Parker has an encounter with a belligerent doorman who won’t let him see the person he’s visiting unless Peter submits to a bag search. Now, I don’t know about you guys, but I think the doorman is a bit out of line here. I mean, if I were going to visit somebody, I’d expect the doorman to take my name, call the person I’m visiting to confirm that I’m expected, and then let me in. None of this bag check nonsense. But beyond the implausability of this pointless encounter, the thing that bothers me most about this scene is that Bruce Campbell already did this bit way better in Spider-Man 2. He made it funny, and it actually made sense that the doorman at a theatre would be snooty and refuse Peter entrance to the show after it had already started. Again I say, this encounter is pointless, and I’m back to sneering at The Amazing Spider-Man. Couldn’t they have given us a better first clip for the viral campaign?
The Amazing Spider-Man comes out July 3, 2012.