Now this is how you market Inherent Vice. Since the first trailer, I’ve been saying that there was just something missing from Inherent Vice‘s rollout that made it feel somehow hollow and just not all that interesting. But packaging it like an actual film from the 70’s, complete with a top notch grindhouse narrator? This is my jam, people. It’ll make you buy into all the mad hash they’re slingin’.
Inherent Vice is out in theatres now in limited release.