Before They Were Stars: Oprah Winfrey in a Promo for “Dialing for Dollars”

A popular staple of local television from the 1950s until the 80s was Dialing for Dollars. The format of involved a host drawing up a random’s person phone number and calling them at home live on the air. If the viewer happened to guess the show’s secret password, they’d win money. For decades, several different television markets had their own local version of Dialing for Dollars and during the late 1970s, the version broadcast by WJZ-TV in Baltimore just happened to be hosted by an up-and-coming television personality named Oprah Winfrey.

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