The Fun Theory

The Fun Theory has successfully convinced me that the people at Volkswagen are geniuses. The idea is simple: take a menial, mundane thing such as throwing away trash or recycling bottles and make it fun! The coolest Fun Theory idea by far, though, has to be Kevin Richardson’s award-winning idea to turn driving the speed limit into a lottery! Check out the video above – he successfully reduced the average car speed by 22% in the area where they put his idea to work! I’m right behind you, Volkswagen. Let’s make the world more fun.

See more Fun Theory experiments under the cut!

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