It should come as no surprise to anyone when I say that I love Mad magazine. It’s been a long time since I bought a new issue, but I collected the publication for about a decade in my younger years, and still have a pretty impressive stack of mags in my closet. And now someone has created one of the ultimate Mad collectibles: The MAD Fold-In Collection: 1964-2010, showcasing decades’ worth of Al Jaffee fold-in art, complete with the folded hidden image displayed so that you don’t even have to fold up your books. Brilliant!
Al Jaffee’s fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee’s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding “folded” image on the following page (so collectors won’t have to “fold” their book to get the jokes). Featuring insightful essays by such luminaries as Pixar’s Pete Docter and humorist Jules Feiffer, The MAD Fold-In Collection is the definitive gift for the millions of fans who’ve grown up with MAD for nearly 60 years.
If anyone, y’know, wants to get this for me, they need only click here to visit the Chronicle Books shop!