Their early stuff was better

This is surreal and funny, as we’ve come to expect from Old Spice ads, but I’m really posting it to make fun of my friend Grant. When I showed this to him, his response was as follows:

“Their early stuff was better. Old Spice used to have grandpa smell cred. Then it just got mainstream, like a cable-knit cardigan that doesn’t smell like cat pee.”

Grant, everybody.

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