Code Monkey Chronicles

If I didn’t know any better I could construe this teaser to be a potboiler about a megalomaniac who conquers the free world. Is this about innovator Steve Jobs or a Blofeld-esque Bond villain? Having said that, the current trends of teasers is having a Greek chorus describe their differing opinions of the title character before introducing them. It worked marvelously in the Batman V. Superman trailer but it feels tacked on and superfluous here. There is definitely a bevy of talent behind this passion project (Danny Boyle, Aaron Sorkin, etc.) but the promotional campaign is already trying too hard to be monumental.

Steve Jobs opens October 9, 2015.

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